Remember when you were young and folks will inform you, “Don’t roll your eyes or they will get trapped there!” This, dear readers is a traditional case of a fear appeal.
A panic charm is a persuasive message that emphasizes the possible threat or hazard of an action (or a non-action) so as to inspire behavior change. Besides classic “parent-isms,” these kinds of appeals are widely utilized in political campaigns, advertising efforts– and – you guessed it – general health!
Stress appeals’ impact is up for discussion – and it can be complicated to utilize fear appeals efficiently. After all, we’ve certainly noticed a few instances of messaging.